I haven’t laughed so much since March [2020]!
- Dinner Guest
S P A C E
WHEN / WHERE
August 2020 / Virtual
Scope
Full event design and delivery.
THE CALL
We wanted to bring some joy to Victorians and all Australians going through tough times. We wanted to highlight the exceptional work of Lifeline who had experienced a monumental rise in calls in early 2020. And, most importantly, because the system is broken and needs to be fixed – we must create a better way of living. A nicer, more sustainable, more interesting, more inclusive, kinder world. And finding the joy in uncertainty is a start!
THE JOURNEY
We created Australia’s Biggest Virtual Dinner Party. Partnering with Atlas Dining on the food boxes and Musicians Making A Difference on the entertainment.
Crafting exceptional immersive experiences is part of our D.N.A. So taking s p a c e online, needed to include physical elements to enhance the digital platform and connect the dinner guest. We created a party box including; An evening guide, ingredients from Atlas Masterclass, a placemat with conversation starters and Bullshit Bingo, flower, candle, minibottle of prosecco, 4 pack of Kiso Chumi vodka ready-to-drinks, and a Lifeline wallet card.
The over 200 dinner guests included the likes of; Paul & Tami Roos, Craig Reucassel, Magda Szubanski AO, Russel Howcroft, Layne Beachley AO, Lucas Patchett OAM, Nicholas Marchesi OAM, Will Connolly, Yasmin Poole.
THE RETURN
“Was certainly a 2020 Friday Night like no other.”
“1am singalong in The Snug, still coming down from the high!”
“A bright light in these dark times. And such a good cause.”
– Quotes taken from the anonymous post-event dinner guest survey.