

Disneyland crossed with Willy Wonka's Chocolate Factory
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Keaton Okkonen,
Black.ai
INNOVATION BAY
WHEN / WHERE
May 2021 / Tasmania
Scope
Full event design and delivery.
THE CALL
Summit is Innovation Bay’s membership group of late-stage founders. As individuals in the ‘valley of death’ phase of their founder journey, we needed to create something that ripped them from their day-to-day reality, while also keeping their busy minds engaged.
THE JOURNEY
We took founders deep into the forests of Tasmania, arming them with a survival folder of clues and conversation starters to bring them closer together and help them find their way through. Cue campfire chats lost in the wilderness, checkpoints at coastal crab shacks and vineyards for blindfold wine tastings, and a closing masked ball, in an assault on the senses and a firing up of the synapses and soul.
THE RETURN
“Disneyland crossed with Willy Wonka’s Chocolate Factory.” – Keaton Okkonen, Black.ai
“So much fun! Bloody loved it all.” – Cate Hull, Freight Exchange
“Your events are filled with anticipation, excitement, surprise…& that lovely mix of mayhem!” – Francis Vierboom, Propeller Aero